Strategic Account Executive · AI & SAAS

I sell transformation.I'd like to sell Exa next.

I've spent ten years selling AI and SaaS to large enterprises. Most recently at Forter, where I finished 144% of quota in 2025 and was promoted to Regional Director of Enterprise Sales in July of 2026. Rather than just send a resume, I put together a real look at how I'd approach the Exa territory. It's behind the login.

Adam Hanneman
ADAM HANNEMAN · MINNEAPOLIS, MN
144%
of annual quota in 2025, selling AI decisioning to the Fortune 1000
#1
enterprise rep globally at Forter in 2024 (139% of quota)
10+
years of full-cycle enterprise B2B SaaS, mostly new business
Q3
IMPACT Award winner at Forter, 2025
HOW I SELL

What I actually do all day.

01

Find and close new business

At Forter, included JD Sports, Signet, Tailored Brands, and many more, with long sales cycles through procurement, legal, and security review.

02

Work with executives

Enterprise deals involve a lot of people: CIO, CISO, finance, product. I keep all of them engaged, qualify with MEDDPICC, and I'm comfortable presenting the business case to a CEO or a boardroom.

03

Do the homework

I build my own ROI cases, competitive breakdowns, and executive briefings. Some of that material is now used for enablement across Forter's enterprise sales team.

WHY EXA

Why I'm interested in Exa.

The products I've sold, fraud decisioning, conversational AI, customer engagement, all depend on good data behind the model. Exa builds the search layer that AI products rely on, and sells it to the kinds of buyers I've worked with for years. To show what I'd bring, I mapped out five industries and fifty accounts I'd go after first. That work is behind the login.

BEHIND THE GATE
5 industries where Exa wins, with rationale
50 target accounts, mapped and staged
Company deep-dives with outreach angles
Check my homework →